How to Add an AI Disclosure to Your Website
Adding an AI disclosure to your site is quick once you know the three places it belongs. The goal is simple. Anyone who talks to your AI, or sees content your AI produced, should be able to tell that it came from AI. Here is how to do it properly, without turning your site into a wall of legal notices.
1. Label your chatbot
Add a short notice in the chat window itself, shown before the user starts typing. Something like “You are chatting with an AI assistant” works well. Most chat tools let you set an opening message or a header, which is the right spot for it.
2. Mark AI-generated content
If you publish images, audio, video or long text that AI produced, label it for readers and, where your tools allow, turn on machine-readable marking (many image tools now embed this automatically). A simple caption like “Image generated with AI” is enough for the reader-facing part.
3. Disclose any synthetic or altered media
If you use AI to create or edit media that looks like a real person, place or event, say so clearly and right next to the content. This is the deepfake rule, and it is the one regulators care about most.
Keep a short record
Write one page listing where you use AI and how you disclosed it. If a question ever comes up, that note is your proof you acted in good faith.
Want us to set this up for you across your chatbot and content? Book a free automation audit. Or start with the full EU AI Act guide.
This guide is educational and is not legal advice.
